Sportful UK support Harry with kit for his adventure cycling.
Sportful was born out of Italian tailoring and developed through a passion for sport and adventure.
When Giordano Cremonese couldn’t find a ski suit that met his standards to compete in at the 70km Marcialonga Granfondo, he made his own at his family’s clothing factory. Having captured the attention of other competitors, Giordano decided to share his ideas.
In 1985, they branched into cycling gear. For years, cyclists have been wearing woollen jerseys and shorts to race in. Giordano realises that the demands of pro cycling are similar to those of Nordic skiing. Using revolutionary fabrics and manufacturing techniques, Sportful start creating aero and breathable kit for competitive cyclists.
Sportful have a number of iconic partnerships in the cycling world, non more so than they're sponsorship of the famous Mapei team in the 90s. Together, Sportful and Mapei will dominate the Classics and UCI rankings for years. With a roster of legendary riders, the Mapei team will go on to win some of the sport’s most iconic races: Paris Roubaix with Museeuw, the Time Trial World Championships with Olano, the UCI Road World Championships with Museeuw, Olano, Freire and Camenzind, plus a host of Classics with Bartoli and Ballerini.
